Sparkle Grooming Expands Tampa Bay Footprint with Orangetheory Franchisees

Event summary

  • Sparkle Grooming awarded five Tampa Bay franchise licenses to Jim and Brett Potesta and Trisha Jordan, former Orangetheory Fitness franchisees.
  • The team plans to open salons in Carrollwood, Wesley Chapel, Safety Harbor, Odessa, and Land O' Lakes–Lutz.
  • Potestas and Jordan previously grew Orangetheory from 12 to 58 locations across three regions.
  • Sparkle has awarded 438 licenses across 25 states since 2024.

The big picture

Sparkle's expansion into Tampa Bay with experienced franchise operators underscores the pet care industry's shift toward membership-based, high-frequency services. The move comes as pet ownership and spending on services continue rising post-pandemic. Sparkle's ability to attract operators with multi-unit experience suggests confidence in its scalable model, though the transition from fitness to pet care presents operational challenges.

What we're watching

Execution Risk
Whether the team can replicate their multi-unit success from fitness to pet grooming.
Market Disruption
How Sparkle's salon-style approach will compete in Tampa Bay's growing pet care market.
Scalability
The pace at which Sparkle can maintain quality control across rapid franchise expansion.