Sparkle Grooming Expands into South Carolina with Mt. Pleasant Location

Event summary

  • Sparkle Grooming Co. opened its first South Carolina location in Mt. Pleasant on February 9, 2026.
  • The salon is operated by franchisees Sara Roux and Pierre Estoppey.
  • First-time guests receive a $45 Guest Pass including full grooming services.
  • The location is part of Sparkle's expansion into the Quick-Service Pet Care (QSPC) category.

The big picture

Sparkle Grooming's entry into South Carolina marks its continued push into the high-growth pet care sector, where demand for premium grooming services remains strong. The company's franchise model allows for rapid expansion, but success will depend on maintaining service consistency across new locations. With over 100 locations nationwide, Sparkle is positioning itself as a key player in the evolving pet wellness landscape.

What we're watching

Market Penetration
How Sparkle's wellness-focused model will perform in the competitive South Carolina pet care market.
Franchisee Performance
Whether multi-unit franchisees Roux and Estoppey can replicate Sparkle's success in new regions.
Category Growth
The pace at which the Quick-Service Pet Care category expands beyond core markets.