Sandals Resorts International Overhauls Loyalty Program with Island Insiders Club — Sandals Resorts International

Event summary

Sandals Resorts International launched the Island Insiders Club on June 15, 2026, replacing the 18-year-old Sandals Select Rewards program.
The new loyalty program introduces seven tiers, with the highest being Ambassador, and offers enhanced benefits like a flexible Insider Reward credit and a dedicated VIP concierge line.
Existing members will maintain their status and benefits with no reset when the program transitions on July 1, 2026.
The program includes exclusive events, a private online merchandise store, and a complimentary 7-night stay after every 70 paid nights.

The big picture

The rebranding of the loyalty program reflects a strategic shift towards deeper customer engagement and personalized experiences in the competitive all-inclusive resort market. Sandals Resorts International operates 17 beachfront resorts across the Caribbean, positioning it as a key player in the region's tourism industry. The new program aims to leverage the company's strong brand loyalty and enhance the guest experience through immersive rewards and recognition.

What we're watching

Member Engagement: How the expanded benefits and exclusive experiences will impact member engagement and retention rates.
Program Differentiation: Whether the Island Insiders Club can differentiate Sandals and Beaches Resorts from competitors in the all-inclusive travel market.
Execution Risk: The pace at which Sandals Resorts International can roll out the new program features across all consumer touchpoints.