Out of Home Advertising Association of America, Inc.

The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry in the United States. Its core mission is to protect, unite, and advance the interests of the OOH advertising sector. The OAAA advocates for the industry, working to enhance its value in legislative, regulatory, and marketing spheres, while also raising awareness and elevating the OOH medium. The association is headquartered in Washington, D.C., with additional offices in New York City.

OAAA provides a range of services to its over 850 member companies, which include media owners, advertisers, agencies, ad-tech providers, and suppliers. These services encompass government affairs, where it lobbies and protects industry interests at federal, state, and local levels, and industry initiatives focused on creating policies, standards, and best practices. The association also fosters member relations by offering tools, resources, and support, and organizes industry and networking events, including conferences and educational programs. The OOH media formats represented by OAAA include billboards, street furniture, transit, place-based media, and digital out of home (DOOH).

Anna Bager serves as the President and CEO of OAAA, with Patrick Dolan as the Chief Operating Officer. The OOH advertising industry has demonstrated significant growth, with revenue reaching a record $9.46 billion in 2025, marking 3.6% year-over-year growth and 19 consecutive quarters of expansion. Digital out of home (DOOH) is a primary growth driver, accounting for 36.3% of total OOH revenue and increasing by 10.5% year over year in 2025. The OAAA hosts its annual OOH Media Conference, with the 2026 event focusing on topics such as AI, creativity, and the impact of real-world media. The association also actively engages in industry standardization, having recently released an updated OpenOOH taxonomy to enhance transparency and scalability in DOOH buying, and partners with organizations like EARTHDAY.ORG for public service campaigns.