OAAA Bolsters Board with Digital and Place-Based Media Executives

Event summary

  • OAAA appointed three new board members on May 11, 2026: Burr Smith (Broadsign), Matthew Kearney (InSite Street Media / COA Group), and Pete Scantland (Orange Barrel Media).
  • The new members bring expertise in digital innovation, place-based media, and large-scale outdoor operations.
  • Appointments were ratified during the 2026 OOH Media Conference in Dallas, Texas.
  • The expanded board now includes leaders from major OOH companies like Clear Channel Outdoor, OUTFRONT Media, and Lamar Advertising Company.

The big picture

The OAAA's board expansion reflects the industry's shift towards digital integration and place-based media. With leaders from both independent operators and large-scale media businesses, the association aims to drive growth and innovation in an increasingly competitive advertising landscape. The appointments come at a time when OOH is modernizing, requiring strategic governance to maintain its relevance in the media mix.

What we're watching

Digital Transformation
How the addition of digital innovation experts will accelerate OAAA's push for modernizing OOH advertising.
Industry Consolidation
Whether the new board members can drive collaboration among independent operators and large-scale media businesses.
Governance Dynamics
The pace at which OAAA can align its priorities with the evolving needs of the OOH ecosystem.