OAAA and National Geographic Partner on Pollinator Conservation Campaign

Event summary

  • OAAA and National Geographic Photo Ark launched the 'Pledge to Pollinate' campaign on May 12, 2026, celebrating the Photo Ark's 20th anniversary.
  • The campaign invites the public to pledge support for pollinator conservation and receive free native pollinator-friendly seeds.
  • OAAA member companies are contributing over $500 million annually in donated media to amplify the campaign.
  • The initiative aligns with Endangered Species Day, observed annually on the third Friday in May.

The big picture

The 'Pledge to Pollinate' campaign highlights the strategic alliance between the OAAA and National Geographic Photo Ark, leveraging out-of-home advertising to drive real-world impact. This initiative underscores the growing trend of corporations using their media platforms for public service, particularly in environmental conservation. The campaign's nationwide reach and the involvement of OAAA member companies demonstrate the industry's commitment to amplifying critical messages beyond traditional advertising.

What we're watching

Campaign Impact
How the 'Pledge to Pollinate' campaign will affect public awareness and action on pollinator conservation.
Industry Collaboration
Whether the OOH industry can sustain long-term public service initiatives through donated media.
Conservation Trends
The pace at which similar conservation campaigns will emerge in the advertising sector.