OOH Advertising Revenue Hits Record $9.46B, Driven by Digital and Transit Growth
Event summary
- OOH advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and 19 consecutive quarters of growth.
- Digital out of home (DOOH) accounted for 36.3% of total OOH revenue, increasing 10.5% year over year.
- Transit advertising emerged as the fastest-growing segment, rising 9.2% annually for the second consecutive year.
- Seventy percent of the top 100 OOH advertisers increased spending compared to 2024.
- Technology and digitally native brands accounted for 28 percent of the top 100 advertisers.
The big picture
The record revenue in OOH advertising underscores its resurgence as a critical component of the modern media mix. The sustained growth across digital and traditional formats, coupled with the influx of technology-driven brands, signals a broader industry shift towards real-world visibility. This trend reflects advertisers' increasing recognition of OOH's ability to drive brand awareness and consumer action at scale.
What we're watching
- Digital Transformation
- How the continued growth of DOOH will affect traditional OOH formats and overall industry dynamics.
- Market Dynamics
- Whether the expansion of technology and digitally native brands into OOH will sustain long-term growth.
- Advertiser Confidence
- The pace at which new advertisers, particularly from emerging sectors, will adopt OOH as a core marketing strategy.
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