Magnite, Inc.

Magnite, Inc. is recognized as the world's largest independent sell-side advertising platform, providing technology solutions that automate the purchase and sale of digital advertising inventory. The company's mission is to fuel the growth of the open, independent internet by empowering publishers and advertisers with efficient and effective advertising technology. Headquartered in New York, NY, Magnite aims to create a transparent and efficient ecosystem for leading publishers.

Magnite offers a comprehensive suite of applications and services for sellers, including publishers and media owners, to manage and monetize their inventory across various screens and formats such as Connected TV (CTV), online video, display, and audio. For buyers, including advertisers, agencies, and demand-side platforms, Magnite provides access to premium digital advertising inventory. Key offerings include its streaming sell-side platform (SSP), ad server, ClearLine for direct buying, and SpringServe, an open video ad serving platform. The company primarily serves large-scale media enterprises and major brands, with a significant focus on the rapidly growing CTV market segment.

Under the leadership of CEO Michael Barrett, Magnite continues to strengthen its market position. Recent developments include the unveiling of new AI-powered intelligent assistance and agentic execution capabilities in April 2026, aimed at empowering media owners and buyers. The company also announced strategic partnerships, such as Hearst News selecting Magnite as a preferred deal partner in April 2026, and AMC Global Media's unified streaming and linear programmatic buying capabilities becoming available through Magnite. Magnite reported robust Q3 2025 results with 11% revenue growth, driven by partnerships with major platforms like Netflix, Roku, and Spotify, and anticipates continued growth through AI integration and platform efficiencies.