Magnite Secures Primary Ad Server Role for HP TV+
Event summary
- Magnite named primary video ad server and programmatic technology provider for HP TV+ as of September 23, 2026.
- HP TV+ will use Magnite’s omnichannel suite to connect advertisers with PC audiences across multiple content categories.
- ClearLine Curation enables programmatic activation of consent-based audience intelligence for HP Media Network.
- HP TV+ is HP’s native FAST environment designed for personal PCs, blending entertainment and online behavior.
The big picture
Magnite’s partnership with HP TV+ underscores the growing convergence of streaming and programmatic advertising, particularly on PC-native platforms. As FAST channels proliferate, the ability to monetize audience intelligence through programmatic channels becomes critical. This deal positions Magnite as a key enabler in the evolving ad-tech landscape, where real-time, consent-based data drives campaign effectiveness.
What we're watching
- Market Expansion
- How Magnite’s role with HP TV+ will affect its position in the FAST advertising space.
- Technology Integration
- Whether Magnite can sustain seamless programmatic activation across HP’s diverse content categories.
- Audience Monetization
- The pace at which HP TV+ leverages Magnite’s audience intelligence for targeted advertising.
Related topics