Magnite and Viasat Aviation Launch Programmatic Ads for In-Flight Screens
Event summary
- Magnite partners with Viasat Aviation to bring programmatic advertising to in-flight screens and Wi-Fi.
- Viasat Ads delivers inventory across 60 airlines on over 4,000 aircraft worldwide.
- Magnite’s programmatic infrastructure enables dynamic ad targeting by route, destination, and events.
- The collaboration unlocks premium, addressable inventory in one of the last major offline environments.
The big picture
This partnership marks a strategic shift in digital advertising, targeting the previously untapped in-flight screen environment. With Viasat’s extensive reach across global airlines and Magnite’s programmatic expertise, the collaboration aims to monetize a highly engaged, offline audience. The move reflects broader industry trends toward real-time, dynamic ad targeting in non-traditional digital spaces.
What we're watching
- Adoption Pace
- The pace at which airlines integrate programmatic advertising into their in-flight media strategies.
- Audience Engagement
- How effectively brands can leverage the high-attention environment of in-flight screens for advertising.
- Market Expansion
- Whether this partnership will spur similar collaborations in other untapped offline advertising environments.
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