Magnite Cuts CTV Campaign Setup Time 70% With AI Agentic Buying in EMEA — Magnite, Inc.

Event summary

Magnite launched its first agentic campaign in EMEA with Amnet France on September 8, 2026.
The AI-driven campaign for an automotive manufacturer reduced setup time by ~70% and achieved a 95% video view-through rate.
Magnite’s buyer agent identified premium CTV inventory and optimization opportunities through natural language prompts.
Amnet France plans to expand use of Magnite’s agentic technology for future campaigns.

The big picture

Magnite’s agentic campaign with Amnet France demonstrates the growing role of AI in streamlining programmatic advertising workflows. The 70% reduction in setup time highlights how embedded AI agents can enhance operational efficiency, a key differentiator in the competitive CTV advertising space. As AI matures, the ability to surface real-time optimization opportunities could reshape how buyers and sellers interact in the digital ad ecosystem.

What we're watching

Adoption Pace: How quickly Magnite can expand agentic buying across other EMEA clients beyond Amnet France.
Performance Scaling: Whether the 70% efficiency gain and 95% VTR can be replicated across different campaign types and verticals.
Competitive Differentiation: The extent to which Magnite’s embedded AI workflow can outperform traditional manual campaign setups in the long term.