LiveRamp Holdings, Inc.

LiveRamp is an American Software-as-a-Service (SaaS) company headquartered in San Francisco, California, that specializes in data connectivity. The company's core business involves providing a data connectivity platform that enables businesses to connect, control, and activate data to enhance customer experiences and drive valuable business outcomes. LiveRamp positions itself as a leader in consumer privacy, data ethics, and foundational identity, with a mission to help companies build enduring brand and business value through responsible data collaboration.

The company's platform facilitates the transfer of offline data online for marketing purposes, offering services such as data onboarding. Key products and services include Authenticated Traffic Solutions (ATS), which helps publishers and advertisers connect data sources without relying on web cookies; Data Marketplace, for activating customer data sets for targeted marketing; and Safe Haven, designed for secure data collaboration. LiveRamp also provides RampID, a people-based identifier, and AbiliTec for offline identity resolution, alongside product portfolios like Live/Identity, Live/Access, Live/Connectivity, and Live/Insights. The company serves a diverse range of market segments, including financial, insurance, retail, automotive, telecommunications, healthcare, and government industries.

Under the leadership of CEO Scott Howe, LiveRamp is recognized as a leading provider of data connectivity and identity resolution services. The company emphasizes privacy compliance, product innovation, and global expansion to support enterprise clients in leveraging consumer data within the evolving digital landscape. Recent developments include integrating NVIDIA AI infrastructure to enhance AI model training and inference, and strategic partnerships with companies like DIRECTV for measurement and Akkio for insights, further solidifying its market positioning as a data collaboration platform of choice.