LiveRamp CEO Scott Howe Wins IAB Lifetime Commitment Award
Event summary
- LiveRamp CEO Scott Howe received the IAB Service of Excellence — Lifetime Commitment Award at the 2026 IAB Annual Leadership Meeting.
- The award recognizes Howe’s role in shaping the data collaboration ecosystem and his advocacy for open standards and AI-driven innovation.
- Under Howe’s leadership, LiveRamp developed AI standards for the advertising industry, which were donated to the IAB Tech Lab’s open-source agentic initiative.
- LiveRamp will continue contributing to these standards to enhance AI’s role in marketing.
The big picture
Scott Howe’s award underscores the growing importance of data collaboration and AI standardization in the advertising industry. As AI transforms marketing, LiveRamp’s role in developing open standards positions it as a key player in shaping the future of responsible data use. The company’s contributions to the IAB Tech Lab highlight its commitment to fostering an interoperable ecosystem, which could drive long-term industry-wide efficiency and innovation.
What we're watching
- Industry Standardization
- How LiveRamp’s open-source AI standards will influence the broader advertising ecosystem.
- AI Integration
- The pace at which AI-driven marketing capabilities will be adopted across the industry.
- Regulatory Compliance
- Whether LiveRamp’s data collaboration framework will face regulatory scrutiny as AI usage expands.
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