LiveRamp Integrates Meta into Cross-Media Intelligence for Unified Campaign Measurement — LiveRamp Holdings, Inc.

Event summary

LiveRamp expanded its Cross-Media Intelligence solution to include Meta campaign data, enabling cross-media measurement across multiple channels.
Marketers can now access de-duplicated attribution and incrementality measurement from Meta in LiveRamp’s Clean Room for unified reporting based on first-party data.
Hill’s Pet Nutrition is among the early adopters using Cross-Media Intelligence to measure campaigns across Meta and other media investments.
The integration aims to provide marketers with a single, trusted view of campaign performance across fragmented channels.

The big picture

As marketers increasingly seek unified views of campaign performance across fragmented digital and traditional media channels, interoperable measurement workflows are becoming a critical priority. LiveRamp’s integration of Meta into Cross-Media Intelligence positions the company to capitalize on this trend, particularly as brands demand more transparency and control over their first-party data in an era of tightening privacy regulations.

What we're watching

Adoption Pace: How quickly other major brands will adopt Cross-Media Intelligence for Meta campaign measurement.
Competitive Response: Whether competitors like Nielsen or IAS will introduce similar cross-media measurement solutions.
Data Privacy Compliance: The extent to which LiveRamp’s Clean Room can maintain compliance with evolving data privacy regulations while expanding its measurement capabilities.