LiveRamp Launches Agentic Partner Program to Accelerate AI Deployments

Event summary

  • LiveRamp introduced LiveRamp Agent Builders (LAB), a program to expand partner-built AI agents on its platform.
  • Founding partners include SemantIQ, Newton Research, Akkio, and Datalinx, offering specialized agent solutions.
  • The program aims to streamline agent deployment for marketers, reducing barriers to entry.
  • Albertsons Media Collective is already utilizing Newton Research's agent for advanced analytics.

The big picture

LiveRamp's LAB program is a strategic move to solidify its position as a leader in data collaboration, particularly as AI-driven marketing tools gain traction. By lowering barriers to entry for partner-built agents, LiveRamp aims to accelerate the adoption of AI in marketing workflows, addressing key priorities for marketers such as planning, measurement, and data transformation. The program's success will hinge on the ability to deliver scalable, high-value solutions that integrate seamlessly with existing marketing technologies.

What we're watching

Partner Adoption
How quickly other AI companies will join the LAB program and the pace at which marketers adopt these agents.
Execution Risk
Whether LiveRamp can sustain the momentum of the LAB program and deliver measurable value to customers.
Market Differentiation
The extent to which LiveRamp's neutrality and trust in data collaboration will set it apart from competitors.

Related topics

Technology