Genpact Climbs IT Services Brand Rankings on AI Pivot
Event summary
- Genpact's brand value rose 16% to $1.5 billion, moving up to 18th place in Brand Finance's 2026 IT Services 25 report.
- The company was named a 'brand to watch' following its strategic shift to AI and advanced technology solutions.
- Genpact's rebrand in fall 2025, including the 'On It' tagline, supported its growth model and market positioning.
- Only four IT services companies achieved double-digit brand value growth in this year's report.
The big picture
Genpact's rise in brand value reflects the growing importance of AI and advanced technologies in enterprise transformation. The company's strategic pivot and rebranding align with broader industry trends toward digital-first solutions, positioning it to capitalize on accelerating adoption of agentic technologies. The 16% increase in brand value underscores the effectiveness of its GenpactNext growth model and the impact of its refreshed market identity.
What we're watching
- AI Integration
- How Genpact's focus on agentic AI will differentiate it in a crowded IT services market.
- Brand Momentum
- Whether the rebrand and strategic pivot can sustain long-term brand value growth.
- Market Positioning
- The pace at which Genpact can solidify its position as a trusted partner in enterprise transformation.
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