Fresha.com SV Ltd.

Fresha is a leading global technology platform for the beauty, wellness, and self-care industries, headquartered in London, United Kingdom. Its core mission is to simplify and enhance the operations of service-based businesses, enabling them to grow and succeed without the complexities of fragmented financial and management tools. The company was founded in 2015 by William Zeqiri and Nick Miller, initially operating under the name Shedul before rebranding to Fresha in 2020.

Fresha offers a comprehensive, subscription-free business software solution designed for a wide array of establishments, including hair salons, spas, barbershops, nail salons, medspas, massage therapists, fitness studios, and tattoo studios. Key features of its platform include online appointment booking, integrated payment processing, client management (such as records and loyalty programs), marketing automation, staff management, product inventory, and accounting tools. Additionally, Fresha operates a consumer-facing marketplace that allows millions of users to discover, book, and pay for beauty and wellness services with local professionals.

Under the leadership of co-founders William Zeqiri (CEO) and Nick Miller (Chief of Product), Fresha has established itself as a prominent player in its market. It is recognized as the world's leading booking software for beauty and wellness businesses, trusted by approximately 140,000 partner venues across over 120 countries. The platform facilitates more than 35 million appointments monthly, with a transactional value exceeding $1.5 billion. Recent developments include significant advancements in AI-powered features, such as AI Agent Nova for customer support and AI-driven booking capabilities, which contribute to its strong market positioning and rapid global adoption. Fresha remains a privately held company, having raised over $185 million in venture capital funding, valuing the company at over $640 million.

Latest updates

Fresha Surpasses 1 Million Downloads, Cementing Marketplace Lead in Beauty and Wellness

Event summary

  • Fresha has surpassed 1 million monthly app downloads, placing it among the top 10 lifestyle apps globally.
  • Monthly downloads have increased by 300% since mid-2024, with 35 million appointments facilitated monthly, generating $1.4 billion in monthly transaction value.
  • Enterprise and multi-location operators are increasingly adopting Fresha as a unified platform for managing bookings, payments, and client engagement.
  • Businesses using Fresha see an average revenue increase of 40% through improved client retention, with loyal clients returning at a rate exceeding 83% after their third appointment.

The big picture

Fresha's rapid growth highlights a broader shift towards marketplace-led booking within the beauty and wellness industry, driven by consumer demand for convenience and personalized experiences. The company's focus on retention, combined with its expanding enterprise adoption, positions it to capitalize on the increasing consolidation of fragmented software stacks within the self-care sector. Fresha's success underscores the growing importance of platforms that unify discovery, scheduling, payments, and re-engagement into a single, intelligent ecosystem.

What we're watching

Regional Expansion
While Europe currently leads in downloads, the pace of adoption in APAC will be a key indicator of Fresha’s long-term growth potential and ability to navigate diverse market dynamics.
Integration Strategy
Fresha’s ability to expand its integration network beyond Google AI and Amazon Alexa will be crucial for attracting and retaining enterprise clients seeking a comprehensive business management solution.
Competitive Landscape
The emergence of alternative booking platforms and the potential for larger players to enter the beauty and wellness space will test Fresha’s ability to maintain its market leadership and defend its position.
CID: 2809