Fresha Introduces Searchable Professional Profiles to Reshape Beauty and Wellness Discovery
Event summary
- Fresha launched Professional Profiles on April 16, 2026, enabling consumers to search and book beauty/wellness professionals directly.
- The feature includes detailed profiles with ratings, reviews, portfolios, and real-time availability for 681,000 bookable professionals.
- Fresha supports 823,000 staff profiles, with 97% of active partners using bookable staff profiles on the platform.
- Professional Profiles are live on the web marketplace, with mobile app rollout planned soon.
The big picture
Fresha's Professional Profiles represent a structural shift in the beauty and wellness industry, moving from venue-centric to professional-centric discovery. This aligns with broader trends in service-based commerce where consumers increasingly value direct connections with service providers. The feature positions Fresha as the dominant marketplace platform in the selfcare economy, with significant implications for how professionals market themselves and how businesses manage their teams across multiple locations.
What we're watching
- Adoption Pace
- How quickly professionals and consumers will embrace the new search functionality and build out detailed profiles.
- Revenue Impact
- Whether the shift to professional-driven discovery will translate into measurable revenue growth for businesses on the platform.
- Competitive Response
- How rival booking platforms will react to Fresha's marketplace evolution and whether they'll introduce similar features.
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