Fresha's AI-Driven Bookings Surge: 25% of APAC Appointments Now via Google Gemini
Event summary
- Fresha reports 1 in 4 bookings in APAC now driven by Google Gemini and other AI agents, up from 1 in 7 two years ago.
- AI-referred bookings growing at 50% month-on-month, with Google integrations capturing 1.2M appointments monthly.
- Fresha Marketplace generated 3M new client-to-business connections in 2025, with 63% rebooking within 12 months.
- Partners achieving median 9x ROI, generating $9 in bookings for every $1 invested in client acquisition.
The big picture
Fresha's data underscores the structural shift from traditional search to AI-powered discovery in service-based commerce. With 30M monthly appointments valued at $1.5B, the platform is becoming the embedded infrastructure for high-intent bookings, particularly through its Google integrations. This positions Fresha at the nexus of discovery and transaction in the global selfcare economy.
What we're watching
- AI Adoption Pace
- Whether Fresha can sustain 50% month-on-month growth in AI-referred bookings as competition intensifies.
- Marketplace Scaling
- How Fresha's Marketplace will expand its 10% share of new client acquisition amid global behavioral shifts.
- Regional Dynamics
- The pace at which AI-driven discovery transforms booking patterns in Europe and the Americas to match APAC levels.
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