Fresha Tops VivaTech’s European Startup List as Service Commerce Shifts

Event summary

  • Fresha named to VivaTech’s Top 100 Rising European Startups list, the only beauty/wellness booking platform selected.
  • Platform supports 140,000 businesses across 120 countries, facilitating 35M+ appointments monthly.
  • Achieved +80% CAGR in monetization since 2021, outpacing typical SaaS benchmarks (30% avg, 50% top-tier).
  • Generates $140M+ annual revenue run rate, growing at 60% YoY.

The big picture

Fresha’s recognition underscores the structural shift toward service-based commerce, where platforms unifying operations, discovery, and payments gain competitive advantage. The Wall Street Journal’s report of service businesses accounting for over 50% of retail leasing highlights Fresha’s strategic positioning in the $140M+ revenue run rate market. As software, marketplace, and payments converge, Fresha’s ability to control both supply and demand could define its dominance in the global selfcare economy.

What we're watching

Market Positioning
Whether Fresha can maintain differentiation as service commerce platforms proliferate.
Geographic Expansion
The pace at which Fresha scales operations in high-growth regions like APAC and Africa.
Monetization Strategy
How embedded payments and marketplace demand integration will impact long-term revenue streams.