Braze, Inc.

Braze, Inc. is an American cloud-based software company headquartered in New York City, New York. Founded in 2011 as Appboy Inc., the company rebranded to Braze in 2017. Its core business is providing a comprehensive customer engagement platform that empowers brands to deliver personalized messaging experiences and foster lasting connections with their consumers. Braze's mission is centered on making customer engagement more valuable for everyone.

The Braze platform offers a suite of products including the Braze Customer Engagement Platform, Braze Data Platform, and BrazeAI™. These tools enable real-time data processing, advanced segmentation, and cross-channel messaging across various touchpoints such as email, SMS, push notifications, in-app messages, and WhatsApp. Braze serves mid-sized to large companies across diverse market segments, including retail, e-commerce, media, technology, financial services, travel & hospitality, and gaming.

Under the leadership of co-founder and CEO Bill Magnuson, Braze has maintained its market position as a leading customer engagement platform. The company has recently focused on enhancing its artificial intelligence capabilities, launching new BrazeAI™ products like BrazeAI Decisioning Studio™ in September 2025 and April 2026 to transform how marketers build and personalize customer experiences. In June 2026, Goldman Sachs initiated coverage of Braze with a 'Buy' rating, highlighting the company's role in powering brand-consumer interactions and its AI focus. Braze reported Q1 FY2027 revenue of $211 million, a 30% year-over-year increase, in May 2026. The company is publicly traded on NASDAQ under the ticker BRZE.