Braze Forge 2026 to Focus on Marketer Resilience Amid Industry Change
Event summary
- Braze's Forge 2026 conference will take place September 28–30, 2026, at Fontainebleau Las Vegas.
- Tennis champion Venus Williams will headline the event alongside chef José Andrés and comedian Jimmy O. Yang.
- The conference will feature over 75 keynotes, breakout sessions, and hands-on learning opportunities.
- Braze's 'Made for This' theme emphasizes marketers' adaptability amid rapid industry change.
- Marketing leaders from brands like PGA TOUR, Intuit, and Peloton will share insights on customer engagement.
The big picture
Braze's Forge 2026 conference underscores the growing emphasis on marketer resilience in an era of rapid technological and consumer behavior changes. The event highlights the strategic importance of adaptability, particularly as AI and emerging technologies reshape customer engagement strategies. With a lineup of high-profile speakers and industry leaders, Braze aims to position itself as a central hub for marketers navigating these shifts, reinforcing its role as a leader in the customer engagement platform space.
What we're watching
- AI Integration
- How Braze's AI-powered tools will influence marketer adaptability and efficiency.
- Industry Adaptation
- Whether marketers can sustain resilience amid rapid technological and consumer shifts.
- Conference Impact
- The pace at which insights from Forge 2026 translate into tangible marketing strategies.
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