Braze Honors 2026 Torchie Award Winners, Showcasing AI-Driven…

Event summary

Braze announced the 2026 Torchie Award winners at its annual Forge conference in Las Vegas on September 29, 2026.
Compare the Market won the AI in Action Award, achieving a 17% conversion increase and 55% revenue growth in nine months using BrazeAI Decisioning Studio.
AB InBev, SAB/Brahma's Zé Delivery campaign generated R30 million in incremental revenue and increased average spend per order by 30%.
Wendy's Meal of Misfortune activation created 1.1 million new loyalty accounts and 7 million tarot interactions.
Braze recognized six partners, including WPP as Delivery Partner of the Year and Databricks as Technology Partner of the Year.

The big picture

Braze's 2026 Torchie Awards highlight a strategic shift towards AI-driven, data-informed customer engagement. The winners demonstrate how brands are leveraging technology to solve real business problems and build stronger customer relationships. This trend reflects the broader industry movement towards composable intelligence and measurable impact in marketing.

What we're watching

AI Integration: How Braze's AI capabilities will continue to drive measurable business results for customers.
Partner Collaboration: Whether Braze's partnerships with companies like Databricks and WPP can sustain long-term innovation.
Customer Engagement Trends: The pace at which brands adopt advanced customer engagement strategies showcased by Torchie winners.