Braze Retains Leader Status in Gartner’s 2026 Multichannel Marketing Hub Report
Event summary
- Braze named a Leader in Gartner’s 2026 Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year.
- Ranked highest in Ability to Execute and furthest in Completeness of Vision among evaluated vendors.
- Topped rankings in Multichannel Engagement and Omnichannel Workflow Innovation use cases in Gartner’s Critical Capabilities report.
- Expanded AI capabilities with BrazeAI Operator, Agent Console, and Decisioning Studio for marketers.
- Composable architecture allows integration with existing data and technology investments.
The big picture
Braze’s continued recognition as a Leader in Gartner’s Magic Quadrant underscores its strategic focus on AI-driven customer engagement. As marketers face rising expectations and increasing complexity in multichannel campaigns, Braze’s composable platform and AI tools position it as a key player in the evolving marketing technology landscape. The company’s ability to integrate with existing systems while delivering personalized experiences will be critical in maintaining its market edge.
What we're watching
- AI Adoption
- How Braze’s expanded AI capabilities will affect marketer efficiency and campaign personalization.
- Market Differentiation
- Whether Braze can sustain its leadership position amid increasing competition in the multichannel marketing hub space.
- Composable Architecture
- The pace at which brands adopt Braze’s composable platform to integrate with existing systems.