Brand Finance plc

Brand Finance is the world's leading brand valuation consultancy, established in 1996 with the mission to bridge the gap between marketing and finance. Headquartered in London, UK, the company operates in over 25 countries, providing expertise to help organizations understand and quantify the financial value of their brands to inform strategic decision-making.

Brand Finance offers a comprehensive suite of services including brand valuation, brand strategy, analytics, and transaction advisory. Key offerings encompass technical valuations for accounting, tax, and legal purposes, as well as valuations supporting commercial transactions like acquisitions, divestitures, and licensing. The firm's methodology, compliant with ISO 10668 for brand valuation and ISO 20671 for brand evaluation, involves proprietary market research through its Global Brand Equity Monitor, surveying thousands of brands and respondents across numerous countries and sectors annually. Brand Finance publishes over 100 reports each year, ranking brands across various industries and geographies.

David Haigh serves as the CEO of Brand Finance. In March 2026, the company announced several leadership appointments, including Annie Brown as Managing Director for the UK, Laurence Newell as Executive Chairman for the Americas, Alfred DuPuy as Managing Director for North America, and Graham Antrobus as Technical Valuation Director. Brand Finance maintains a prominent market position as a regulated accountancy firm and a leader in standardizing the brand valuation industry. Recent activities include the launch of the Global 500 2026 report at the World Economic Forum in Davos, highlighting the impact of technology and AI on influential brands, and the UK 250 2026 report, which focused on trust and brand strength.