Changi Airport Tops Brand Strength Index as DBS Extends Valuation Lead — Brand Finance plc

Event summary

Changi Airport achieves highest Brand Strength Index (BSI) score of 91.2/100, with a brand value up 16% to USD889 million.
DBS remains Singapore’s most valuable brand for the 14th consecutive year, with an 8% increase in brand value to USD18.6 billion.
Marina Bay Sands sees a 35% rise in brand value to USD8 billion, driven by a USD1.8 billion upgrade program.
Telechoice International emerges as Singapore’s fastest-growing brand, with a 288% increase in brand value to USD52.7 million.

The big picture

Singapore’s top brands are consolidating positions through regional expansion and targeted investments, with banking and engineering sectors leading growth. The dual dynamic of established leaders and emerging players highlights the importance of adaptability and operational excellence in a stable economic environment. Changi Airport’s brand strength underscores the critical role of customer experience, while DBS’s sustained leadership reflects strategic execution over 14 years.

What we're watching

Regional Expansion: How DBS’s strategic acquisitions in Taiwan and Shenzhen will affect its long-term market dominance.
Sector Growth: Whether engineering brands can sustain their momentum amid strong demand across aerospace, defence, and urban solutions.
Sustainability Impact: The pace at which sustainability perceptions will drive brand value in high-demand sectors like hospitality and aviation.