Middle East’s Top Brands Defy Market Turmoil with 14% Growth in Brand Value
Event summary
- Aramco remains Middle East’s most valuable brand at $47.3B, up 14%, driven by scale and strategic diversification.
- ADNOC’s brand value rises 11% to $21.1B, bolstered by investments in technology and sustainability.
- stc grows 9% to $17.6B by expanding beyond telecoms into fintech and cybersecurity.
- Middle East’s top 150 brands now worth $280.3B, with limited ranking shifts despite market volatility.
- Saudi Energy (rebranded in February 2026) sees 25% brand value surge to $2.4B.
The big picture
Middle East’s top brands are thriving despite geopolitical and economic headwinds, leveraging scale, sector resilience, and long-term investment strategies. The region’s energy, banking, and telecom sectors remain stable growth pillars, with healthcare emerging as a fast-rising segment. This structural strength positions Middle Eastern brands to outperform global peers in volatile markets.
What we're watching
- Sector Diversification
- How energy giants like Aramco and ADNOC sustain growth beyond traditional oil production.
- Digital Transformation
- Whether Middle Eastern banks can maintain competitive edge through fintech investments.
- Rebranding Impact
- The pace at which Saudi Energy’s rebrand accelerates its role in national energy systems.
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