Saudi Top 100 Brands Hit $131.9 Billion as Vision 2030 Drives Non-Oil Growth
Event summary
- Saudi Arabia’s top 100 brands reached $131.9 billion in brand value, up 13% YoY.
- Aramco remains the most valuable brand at $47.3 billion, up 14%, despite softer oil prices.
- Al Rajhi Bank saw a 30% increase in brand value to $9.8 billion, reflecting strong banking sector growth.
- Mobily grew 32% to $3.5 billion, the fastest-growing telecoms brand in Saudi Arabia.
- Airlines sector led with 34% YoY growth, driven by Saudia Group and Flynas.
The big picture
Saudi Arabia’s brand value growth underscores the success of Vision 2030 in diversifying its economy beyond oil. The resilience of top brands like Aramco, stc, and Al Rajhi Bank highlights the strategic shift towards digital transformation and national ambition. The airlines sector’s rapid expansion reflects broader economic transformation efforts.
What we're watching
- Diversification Momentum
- Whether Saudi Arabia’s non-oil sectors can sustain growth amid global financial tightening.
- Brand Strength Dynamics
- How stc and Al Rajhi Bank maintain their leadership in brand strength amidst sector competition.
- Sector-Specific Growth
- The pace at which the airlines sector continues to outperform other sectors under Vision 2030.
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