Best Western International, Inc. (BWH Hotels)

BWH Hotels is a leading global hospitality enterprise headquartered in Phoenix, Arizona. Its core mission is to deliver trusted guest experiences, drive hotel success, and foster a caring, inclusive culture that respects the environment. The company operates as a privately held entity, distinguishing itself with a not-for-profit model that reinvests surpluses into growth initiatives.

The enterprise comprises three distinct hotel companies: WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, forming a global network of approximately 4,300 to 4,700 hotels across more than 100 countries and territories worldwide. BWH Hotels offers 18 unique brands spanning every chain scale segment, from economy to luxury, including WorldHotels Luxury, Best Western Premier, and SureStay Studio. Beyond accommodations, BWH Hotels provides comprehensive operational services, sales and marketing support, and manages loyalty programs such as Best Western Rewards and WorldHotels Rewards.

Under the leadership of President and CEO Larry Cuculic, appointed in December 2021, BWH Hotels continues its strategic expansion. In June 2026, the company launched a dedicated Upscale & Luxury Worldwide Sales division to capitalize on growth in premium travel segments. The company has also seen continued global expansion, adding new properties across various regions in 2026. BWH Hotels was recognized by TIME as one of the World's Best Brands for 2025, ranking as the No. 2 Hospitality and Travel Brand. However, in May 2026, the company disclosed a data breach where hackers accessed guest reservation data, including names and contact information, for several months.