@HOME by Best Western Debuts in U.S., Targeting Extended-Stay Demand
Event summary
- @HOME by Best Western opens its first U.S. property in St. George, Utah, a 92-studio extended-stay hotel developed with Prime Hospitality.
- The four-story property features apartment-style studios with kitchens, workspaces, and community amenities like a pool and fitness center.
- BWH Hotels projects the @HOME brand to reach 34 hotels (2,791 rooms) globally by year-end 2026, following recent openings in Canada and upcoming launches near Atlanta.
- St. George's growth—driven by Intermountain Health and proximity to national parks—underpins demand for flexible long-term accommodations.
The big picture
BWH Hotels’ U.S. debut of @HOME underscores the shift toward hybrid hotel-apartment models, catering to remote workers and medical travelers. The brand’s pipeline growth reflects broader industry consolidation around extended-stay formats, where partnerships with local developers mitigate development risk in niche markets.
What we're watching
- Brand Scaling
- Whether @HOME can sustain rapid expansion while maintaining operational consistency across diverse markets.
- Market Fit
- How St. George's performance will signal demand for extended-stay in secondary U.S. cities tied to healthcare and outdoor tourism.
- Partnership Dynamics
- The pace at which BWH Hotels deepens collaborations like Prime Hospitality’s, particularly in high-growth regional hubs.