BWH Hotels Expands GLō Brand into Mississippi's Fast-Growing Olive Branch Market
Event summary
- BWH Hotels opened an 80-room GLō Best Western hotel in Olive Branch, Mississippi, on August 27, 2026.
- The property is owned and operated by Yogi DeSoto Corporation and built by Patel Construction.
- GLō Best Western Olive Branch targets business and leisure travelers in a high-growth suburban market near Memphis.
- The hotel features contemporary design, elevated amenities, and social connectivity elements like outdoor grilling stations and a fire pit.
The big picture
BWH Hotels is extending its GLō brand into fast-growing suburban markets, capitalizing on demand from business travelers in logistics and manufacturing hubs. The Olive Branch opening reflects a broader industry trend of suburban hotel development, as urban cores face congestion and higher costs. With approximately 4,300 hotels globally, BWH Hotels is leveraging its scale to target niche suburban opportunities while maintaining its loyalty program's appeal.
What we're watching
- Market Penetration
- Whether BWH Hotels can sustain GLō's growth in secondary markets like Olive Branch, where it competes with established urban cores.
- Suburban Demand
- How the pace of suburban hotel development will affect occupancy rates in high-growth logistics and manufacturing hubs.
- Brand Differentiation
- The extent to which GLō's elevated suburban concept can stand out in a crowded mid-tier hospitality segment.