BWH Hotels Expands Extended-Stay Footprint with New @HOME Property in Georgia
Event summary
- BWH Hotels opened a 128-suite @HOME by Best Western extended-stay hotel in McDonough, Georgia, targeting the logistics corridor south of Atlanta.
- The property is the second U.S. location for the @HOME brand and the first in the Southeast.
- Developed by Apsilon Hotels, the $128-suite hotel features apartment-like suites and amenities tailored for long-term business travelers.
- BWH Hotels' extended-stay pipeline is projected to reach 34 hotels and 2,791 rooms globally by the end of 2026.
The big picture
BWH Hotels is doubling down on the extended-stay segment, which has proven resilient during economic downturns. The McDonough property capitalizes on the Southeast's logistics boom, positioning the brand to capture demand from project-based workers and corporate relocations. With a growing global pipeline, BWH is betting on the long-term viability of this asset class.
What we're watching
- Brand Momentum
- Whether @HOME by Best Western can sustain its growth trajectory with additional U.S. and international openings.
- Market Demand
- How the hotel's focus on logistics and business travelers will perform amid economic fluctuations.
- Development Pipeline
- The pace at which BWH Hotels can convert its extended-stay pipeline into operational properties.