Amaze Holdings, Inc.

Amaze Holdings, Inc. is a technology-enabled, creator-powered commerce platform headquartered in Costa Mesa, California. The company's mission is to empower creators and entrepreneurial innovators by providing comprehensive software solutions and services that facilitate e-commerce, social commerce, and integrated selling experiences, enabling them to turn their ideas into revenue streams.

Amaze offers an infrastructure for creators and brands to design, launch, market, and fulfill products, streamlining product sales, subscription offerings, and digital content delivery. Its platform includes tools for storefront customization, payment processing, merchandising, and performance analytics. The company's software solutions are integrated with popular social media platforms such as YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons.io, allowing creators to activate selling capabilities directly within these environments. Amaze also leverages global supply chain integrations to enable sellers to operate without significant inventory carrying costs. While the company previously had a significant wine products segment, its strategic focus has shifted towards its creator commerce platform, which now includes AI-powered features.

Recent developments highlight Amaze's commitment to the evolving creator economy, including the launch of Amaze Live, a multi-channel live shopping platform, and partnerships with entities like BBR Music Group for merchandise storefronts. The company has also introduced a proprietary programmatic advertising platform and acquired and relaunched The Food Channel, further expanding its reach and monetization avenues. Led by CEO Aaron Day, Amaze Holdings, Inc. is actively integrating AI, such as its "Amaze Moments" engine, to optimize creator storefronts and maximize sales, positioning itself as a key player in the rapidly growing creator commerce sector.