Amaze and C2 Launch Revenue-Share Referral Partnership
Event summary
- Amaze Holdings and C2 Live Inc. have established a mutual revenue referral partnership, building on a prior strategic investment.
- The deal involves cross-promotion across both platforms, with each company earning a 10% fee on revenue generated from the other's user base.
- Amaze operates 14 million creator storefronts, while C2 has 1.5 million registered users.
- The partnership aims to capture share of the $480 billion creator economy projected by Goldman Sachs for 2027.
The big picture
The partnership reflects a broader trend of platform consolidation in the creator economy, where companies are integrating tools and audiences to capture a larger share of the $480 billion market. By combining Amaze's e-commerce infrastructure with C2's live social platform, the deal positions both firms to compete more effectively against larger players like TikTok Shop and YouTube.
What we're watching
- Revenue Synergy
- How the 10% revenue-sharing model will impact both companies' top-line growth.
- Creator Retention
- Whether the cross-platform engagement will sustain long-term creator loyalty.
- Market Expansion
- The pace at which the partnership can scale in North America and Asia.
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