Amaze Holdings to Acquire BullionFX’s Gold-Backed DeFi Platform for $155M — Amaze Holdings, Inc.

Event summary

Amaze Holdings (NYSE: AMZE) has signed a binding LOI to acquire BullionFX’s Alchemy platform for $155M in stock.
Alchemy is a decentralized gold-backed financial ecosystem with institutional-grade infrastructure for stablecoins, lending, and yield products.
The acquisition expands Amaze’s footprint beyond creator commerce into gold-backed digital asset infrastructure.
Adjusted stablecoin transaction volume hit $1.79 trillion in June 2026, up 125% year over year, per Visa Onchain Analytics (Allium).
Amaze plans to prioritize the self-custody retail wallet and yield engines post-acquisition.

The big picture

Amaze’s acquisition of BullionFX’s Alchemy platform comes amid a resurgence in cryptocurrency markets and growing institutional interest in digital assets. The deal positions Amaze to capitalize on the intersection of gold’s stability and blockchain’s transparency, targeting a rapidly expanding stablecoin industry. The transaction reflects broader trends of traditional finance bridging with decentralized finance to create hybrid financial products.

What we're watching

Integration Challenges: Whether Amaze can successfully integrate Alchemy’s gold-backed infrastructure into its existing platform without operational disruptions.
Regulatory Scrutiny: The pace at which regulatory approvals for the acquisition and the planned Stable Asset Treasury vehicle will be secured.
Market Adoption: How the renewed institutional engagement with digital assets will impact the demand for Alchemy’s gold-backed financial products.