Amaze Launches Creator Applications for Live Shopping Program with 20+ Brands

Event summary

  • Amaze opened creator applications for its Amaze Live Shopping Program on April 23, 2026.
  • More than 20 brands have already committed inventory to the program at launch.
  • Approved creators will receive starting commissions of 10% on qualifying product sales.
  • Initial live selling campaigns are expected to begin by May 15, 2026.

The big picture

Amaze is positioning itself as a creator-powered commerce platform, aiming to capitalize on the growing trend of live social commerce. The program's success hinges on its ability to quickly onboard creators and brands while differentiating from competitors like Amazon Live and TikTok Shop.

What we're watching

Program Adoption
The pace at which creators and brands will join the program and drive initial campaigns.
Monetization Success
Whether Amaze can sustain creator interest with 10% commissions and studio access.
Market Differentiation
How Amaze Live will compete against established live shopping platforms in the U.S. market.