A Place for Mom, Inc.

A Place for Mom is North America's leading senior care referral service, dedicated to guiding families through the process of finding suitable senior living options. Founded in 2000, the company's mission is to empower caregivers to make informed decisions for their loved ones by providing personalized support and critical information. Headquartered in New York, New York, A Place for Mom operates as a privately held, for-profit entity.

The company offers a comprehensive range of services, including referrals for independent living, assisted living, memory care, home care, residential care homes, and skilled nursing facilities. These services are provided free of charge to families, with A Place for Mom deriving its revenue from referral fees paid by its network of over 15,000 senior living communities and home care agencies across the United States and Canada. The platform simplifies the search process through local senior living advisors who offer deep knowledge and tailored recommendations.

In recent leadership changes, Tatyana Zlotsky was appointed CEO on May 2, 2024, succeeding Larry Kutscher, who transitioned to Chairman of the Board. The company raised $175 million in January 2022, valuing it at over $1 billion, with investments from Insight Partners, General Atlantic, and Silver Lake. A Place for Mom has been actively evolving its strategy, including a pivot in November 2025 to embrace AI tools in its marketing and a rebranding effort to mark its 25th year, focusing on the changing needs of caregivers. The company has also expanded its home care offerings, with related revenue increasing significantly, and in late 2024, it restructured its senior living advisor roles to enhance relationships with operators.