A Place for Mom Taps Digital Marketing Veteran as CMO to Scale Caregiver Outreach

Event summary

  • A Place for Mom (APFM) appointed Chris Milone as Chief Marketing Officer on April 1, 2026.
  • Milone brings over 20 years of experience in digital marketing, growth, and customer engagement.
  • He will lead APFM’s marketing strategy to strengthen the brand and expand caregiver reach.
  • Milone previously served as CMO at Laurel Road, Best Egg, and ShopRunner.
  • APFM operates a network of over 15,000 senior living communities and home care agencies.

The big picture

A Place for Mom’s appointment of Chris Milone as CMO underscores its commitment to scaling caregiver outreach through data-driven marketing. The move comes as the senior care sector faces increasing demand for digital solutions to simplify complex care decisions. Milone’s background in high-growth digital companies suggests a strategic pivot towards leveraging technology to enhance caregiver support and partner relationships. The appointment also highlights the growing importance of digital transformation in the senior care industry.

What we're watching

Execution Risk
How Milone’s data-driven marketing strategies will translate to APFM’s unique caregiver-focused model.
Market Dynamics
Whether APFM can sustain growth amid increasing competition in the senior care sector.
Strategic Alignment
The pace at which APFM integrates Milone’s digital transformation expertise into its existing partner network.