A Place for Mom Report Highlights Long-Term Shift in Home Care Preferences
Event summary
- 63% of families cite preference for home care as a top reason for choosing it.
- 45% of families discontinued home care due to cost, despite 85% of long-term users reporting good value.
- 72% of long-term users find it easy to adjust schedules or services over time.
- National median cost of home care is $34 per hour, with annual costs ranging from $35,457 to $78,006.
The big picture
A Place for Mom's report underscores a strategic shift toward home care as a long-term solution, driven by aging preferences and flexibility. The findings reflect broader industry trends where cost remains a critical barrier despite the growing demand for sustainable caregiving options. With over 2.3 million families guided through the aging journey, A Place for Mom is well-positioned to capitalize on this evolving market dynamic.
What we're watching
- Cost Sustainability
- Whether rising costs will force more families to discontinue home care despite its perceived value.
- Long-Term Adoption
- The pace at which home care transitions from short-term to long-term solutions for aging populations.
- Caregiver Dynamics
- How professional caregivers influence family caregiver roles and relationships with care recipients.