A Place for Mom Tops USA TODAY’s Most Trusted Brands by Seniors List

Event summary

  • A Place for Mom (APFM) ranked among USA TODAY’s Most Trusted Brands by Senior Citizens in 2026, receiving a 5-star rating from over 6,000 U.S. seniors.
  • APFM is the only brand in the senior living referral category recognized on this year’s list.
  • The company operates a network of over 15,000 senior living communities and home care agencies.
  • CEO Tatyana Zlotsky emphasized trust as critical in senior care decisions, highlighting the importance of credibility across the industry.

The big picture

APFM’s recognition underscores the growing importance of trust in senior care decisions, a sector where emotional and financial stakes are high. As families increasingly rely on digital platforms for care referrals, APFM’s leadership in trust metrics positions it favorably against competitors like GoodRX and Amazon. The award also highlights the broader industry shift toward credibility as a key differentiator in senior living and home care services.

What we're watching

Trust Differentiation
How APFM’s trust advantage will affect its competitive positioning against other senior care platforms.
Industry Credibility
Whether APFM can sustain its reputation as the most trusted brand in senior living referrals.
Network Expansion
The pace at which APFM grows its network of senior living communities and home care agencies.