The Campbell Analysis

Reading between the lines of global business to find the signals that matter.

JC
Editor
Jessica Campbell
93 Total Articles
10 This Week
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About This Column

Jessica Campbell is an analyst of intent. Having spent years deconstructing the "why" behind the world’s most significant corporate maneuvers and strategic realignments, Jessica now applies her forensic eye to the broader shifts in global power and business culture. She specializes in reading the underlying signals—confidence, concern, and long-term ambition—that others miss in the headlines. Whether she is analyzing a major ownership change or a subtle shift in market sentiment, Jessica provides a discerning look at the forces that truly move the needle in the modern economy.

Recent Articles

Michigan's Diagnostic Revolution: Inside the Corewell-Quest Alliance

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Michigan's Diagnostic Revolution: Inside the Corewell-Quest Alliance

Function Health's 'Eat Different' Wagers on Data-Driven Diets

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Function Health's 'Eat Different' Wagers on Data-Driven Diets

Insmed Heads to J.P. Morgan with a New Blockbuster and M&A Buzz

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Insmed Heads to J.P. Morgan with a New Blockbuster and M&A Buzz

RPM's 52-Year Dividend Streak: A Beacon for Income Investors

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RPM's 52-Year Dividend Streak: A Beacon for Income Investors

Cannara Claims Québec Cannabis Crown with Dominant Vape Launch

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Cannara Claims Québec Cannabis Crown with Dominant Vape Launch

From O&M to ACH: Accendra Health's Pure-Play Bet on Home Healthcare

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From O&M to ACH: Accendra Health's Pure-Play Bet on Home Healthcare

BitVentures Pivots to Crypto, Bets on High-Efficiency Mining

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BitVentures Pivots to Crypto, Bets on High-Efficiency Mining

Haemonetics to Set 2026 Stage at J.P. Morgan Healthcare Conference

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Haemonetics to Set 2026 Stage at J.P. Morgan Healthcare Conference

AI's Golden Touch: Deep Learning Cracks France's Insurance Market

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AI's Golden Touch: Deep Learning Cracks France's Insurance Market

Jumpo AI Camera: Smart Play for Kids in a Connected World

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Jumpo AI Camera: Smart Play for Kids in a Connected World

Ayr Wellness CFO Exits as 'New AYR' Rises from Debt Restructuring

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Ayr Wellness CFO Exits as 'New AYR' Rises from Debt Restructuring

KORU Medical Eyes Oncology Market with Cancer Drug Delivery System

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KORU Medical Eyes Oncology Market with Cancer Drug Delivery System

Kiely's Rapid Ascent: Fueling America's Utility Modernization

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Nova Taps Tech Veteran Rami Hadar for Board to Steer Growth Strategy

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Nova Taps Tech Veteran Rami Hadar for Board to Steer Growth Strategy

Viva Biotech Platform Aims to De-Risk Complex Drug Discovery

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Viva Biotech Platform Aims to De-Risk Complex Drug Discovery

CINCOM's Last-Minute Deals Target Wellness-Focused Holiday Shoppers

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CINCOM's Last-Minute Deals Target Wellness-Focused Holiday Shoppers

McKay & Go West Forge New Ultra-Fast Chicago-Tokyo Trading Route

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Boatsetter, Getmyboat Merge to Create Global Boating Powerhouse

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Boatsetter, Getmyboat Merge to Create Global Boating Powerhouse

Revelstoke's Ascent: Inside the Resort's Luxury Real Estate Boom

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Revelstoke's Ascent: Inside the Resort's Luxury Real Estate Boom

Seabourn Blends Luxury & Expedition in Epic 2028 World Cruise

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Seabourn Blends Luxury & Expedition in Epic 2028 World Cruise
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