AI's Golden Touch: How Deep Learning is Cracking France's Insurance Market

SAN FRANCISCO, CA – December 31, 2025 – A strategic partnership between global advertising platform MediaGo and French lead-generation specialist hipto has earned top honors in France for a campaign that demonstrates the transformative power of artificial intelligence in one of Europe’s most challenging sectors. The collaboration recently secured two prestigious Les Cas d'Or awards, validating a high-tech approach that delivered remarkable growth in the competitive French insurance market.

The partners took home Gold in the Native Advertising category in October, followed by a Bronze award in the Banking & Insurance—Acquisition category on December 9. These wins, celebrated by one of France's most influential digital marketing bodies, highlight a significant breakthrough in customer acquisition, proving that advanced AI can deliver both scale and efficiency without compromising data privacy.

A New Benchmark in a Complex Arena

Winning at Les Cas d'Or is a notable achievement. The awards are recognized for their rigorous evaluation process, with juries composed of senior decision-makers who assess use cases based on innovation, tangible business growth, and user value. To succeed in the Banking & Insurance category, a campaign must demonstrate exceptional performance in a sector notorious for its complexity.

The French insurance industry presents a formidable challenge for digital marketers. The customer journey is rarely linear, characterized by fragmented online signals and long, cautious decision-making processes. Consumers in this high-value segment often rely on traditional service models, making them difficult to reach and convert through digital channels alone. For years, the industry has struggled to achieve scalable, high-quality lead generation without seeing acquisition costs spiral or user experience suffer.

It is within this difficult environment that the MediaGo and hipto partnership distinguished itself. Their success provides a new benchmark, showcasing a model that overcomes traditional hurdles through a potent combination of deep learning technology and nuanced local market strategy.

The Technology Behind the Triumph: SmartBid 3.0

At the heart of the campaign's success is MediaGo's upgraded intelligent bidding system, SmartBid 3.0. Moving beyond conventional ad targeting, the platform is powered by a suite of five distinct deep learning models. This AI-driven engine performs real-time, full-funnel predictions, analyzing vast datasets to forecast user attention, interest, and, most critically, conversion intent with remarkable accuracy.

This technology allowed the campaign to cut through the noise of the fragmented insurance market. Instead of simply targeting broad demographic segments, SmartBid 3.0 could identify and prioritize users who showed subtle behavioral patterns indicating a genuine interest in insurance products. This significantly improved the relevance of the ads delivered, increasing efficiency and reducing wasted spend.

Crucially, this sophisticated analysis was conducted in full compliance with the EU's stringent General Data Protection Regulation (GDPR) and other privacy standards. In a market where consumer trust and data privacy are paramount, this compliant-by-design approach ensured the campaign was not only effective but also ethical and sustainable, generating high-intent leads without resorting to intrusive methods.

Synergy in Action: Global Tech Meets Local Expertise

The campaign's impressive results were not born from technology alone, but from the strategic synergy between a global tech platform and a local market expert. While MediaGo provided the powerful AI engine and access to its premium open-web inventory, hipto brought indispensable on-the-ground expertise in creative strategy and media buying for the French market.

hipto, a leading lead-generation specialist in France, implemented a highly agile creative process. The team iterated on ad creatives and copy three to five times per week, using Dynamic Creative Optimization (DCO) to continuously test different messages and visuals. This rapid, data-informed iteration allowed them to quickly identify what resonated with high-potential audiences and personalize the ad experience at scale. The combination of hipto's creative agility and MediaGo's predictive power created a virtuous cycle of continuous improvement.

This deep collaboration was foundational to their success. "We began partnering with MediaGo in 2024 to expand our acquisition channels. MediaGo's extensive media resources have significantly scaled the traffic we deliver to clients," said Leo Hauet, CEO of hipto. "This is a high-value, strategic partnership that will be pivotal to our future growth."

Leaders from both companies emphasized the importance of open communication and mutual trust. "The success of this collaboration comes from MediaGo's AI strengths and hipto's expertise in creative, copy, and media strategy," noted Leo Ye, Head of Partnerships at MediaGo. "Through continuous experimentation and open communication, we've built a highly trusted partnership."

Tima Alsafi from hipto's Partnership Team added, "By combining hipto's native advertising expertise with MediaGo's premium inventory, AI-driven deep learning, and advanced analytics, we not only met client needs but also delivered high-intent leads at scale. We look forward to achieving more milestones together."

Quantifying the Victory: A Masterclass in ROI

The dual Les Cas d'Or honors were backed by hard data that underscores the campaign's financial impact. According to internal measurements from March to August 2025, activating the 'MaxCV' (maximize conversions) mode in SmartBid 3.0 yielded extraordinary results.

Monthly conversions surged by 32% year-over-year, a significant lift in the mature insurance market. Even more impressively, this growth was achieved while the Cost Per Acquisition (CPA) remained stable, demonstrating a clear improvement in efficiency. The campaign effectively broke the common industry trade-off where scaling up conversions inevitably drives up the cost of each new customer.

This effect was most pronounced on mobile channels. Despite a substantial 48% increase in mobile ad spend to capture a wider audience, the mobile CPA actually fell by 2.6%. Meanwhile, conversion rates on native advertising channels—a key focus of the strategy—rose by 2 to 3 percentage points. Cumulatively, these gains led to the overall conversion volume tripling, delivering a highly competitive return on investment for the insurance client.

These metrics offer concrete proof that intelligent, AI-driven advertising can deliver measurable business outcomes, even in highly regulated and competitive sectors. The consecutive awards serve as authoritative recognition of this achievement, validating the commercial value of applying deep learning technology to complex acquisition challenges. As global clients increasingly seek to overcome growth bottlenecks, this award-winning case study provides a compelling blueprint for achieving high-value outcomes in the world's most complex market environments.