Brand Navigator: Media, Marketing & Entertainment
Decoding industry shifts and the strategies shaping today's brands.
About This Column
Timothy Bell’s ‘Brand Navigator’ offers a strategic lens on the intersection of media, marketing, and entertainment. Each week, Bell dives into the forces reshaping these industries – from streaming wars and licensing deals to innovative marketing campaigns and the impact of emerging technologies like AI. Rather than simply reporting news, he analyzes how companies are adapting, the strategies driving success (and failure), and the broader implications for business leaders and marketing professionals. Readers will gain actionable insights into consumer engagement, brand building, and the evolving landscape of media consumption. Bell's column isn’t just about what’s happening, it’s about understanding why it matters and how to navigate the rapidly changing world of brands and entertainment.
Recent Articles
Breaking Barriers & Building Legacies: Women Honored at Gracies Leadership Awards
Beyond the Wash: Car Wash Chain Drives Community Impact with Record Fundraising
Beyond Charity: How Companies are Building Purpose into Their DNA
Game On: Venture Valley Wins Award for Revolutionizing Financial Literacy
Beyond the Pitch: How Enthuse is Bridging the Funding Gap for Women CPG Founders
Credit Acceptance Corporation Named Top Workplace for 14th Consecutive Year
CarMax Drives into New Era with Star Athletes and Tech-Forward Approach
Lynwood's Newest Grocer: A Model for Equitable Community Revitalization
Shoes, Support & Community: Partnership Delivers Hope to Phoenix Students
Investing in Future Chefs: ProStart Grants Aim to Ease Restaurant Labor Crunch
From Town Hall to Runway: Tiffany Henyard’s New Wave – Promise or Peril?
Beyond Sponsorship: Kennesaw State & VyStar Credit Union Build Partnership Focused on Student Success
Beyond the Match: Gift of Life Gala Highlights Impact of Donor Registry & Rare Disease Fight
SpartanNash Invests in Michigan Stores, Signals Broader Retail Strategy Amid Acquisition
Beyond Borders: How One Organization Empowers Students to Solve Global Challenges
Saskatchewan Blue Cross's 'Your Voice, Your Choice' Fuels Community Impact, Supports Key Initiatives
Treasure Island Resort Bets Big on Community with $1M Charitable Giving Plan
Strava & GoFundMe Team Up: Can Fitness Fuel a Fundraising Revolution?
Beyond the Snack: KIND’s ‘Choose Kind’ Campaign Tests Authenticity of Purpose-Driven Marketing