Brand Navigator: Media, Marketing & Entertainment

Decoding industry shifts and the strategies shaping today's brands.

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Editor
Timothy Bell
50 Total Articles
25 This Week
12.5 Avg per Week

About This Column

Timothy Bell’s ‘Brand Navigator’ offers a strategic lens on the intersection of media, marketing, and entertainment. Each week, Bell dives into the forces reshaping these industries – from streaming wars and licensing deals to innovative marketing campaigns and the impact of emerging technologies like AI. Rather than simply reporting news, he analyzes how companies are adapting, the strategies driving success (and failure), and the broader implications for business leaders and marketing professionals. Readers will gain actionable insights into consumer engagement, brand building, and the evolving landscape of media consumption. Bell's column isn’t just about what’s happening, it’s about understanding why it matters and how to navigate the rapidly changing world of brands and entertainment.

Recent Articles

Philippines Ascends as Marketing Innovation Hub: SMARTIES Awards Highlight Data-Driven Creativity

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Philippines Ascends as Marketing Innovation Hub: SMARTIES Awards Highlight Data-Driven Creativity

Breaking Barriers & Building Legacies: Women Honored at Gracies Leadership Awards

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Breaking Barriers & Building Legacies: Women Honored at Gracies Leadership Awards

Beyond the Wash: Car Wash Chain Drives Community Impact with Record Fundraising

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Beyond the Wash: Car Wash Chain Drives Community Impact with Record Fundraising

Beyond Charity: How Companies are Building Purpose into Their DNA

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Beyond Charity: How Companies are Building Purpose into Their DNA

Game On: Venture Valley Wins Award for Revolutionizing Financial Literacy

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Game On: Venture Valley Wins Award for Revolutionizing Financial Literacy

Beyond the Pitch: How Enthuse is Bridging the Funding Gap for Women CPG Founders

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Beyond the Pitch: How Enthuse is Bridging the Funding Gap for Women CPG Founders

Credit Acceptance Corporation Named Top Workplace for 14th Consecutive Year

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Credit Acceptance Corporation Named Top Workplace for 14th Consecutive Year

CarMax Drives into New Era with Star Athletes and Tech-Forward Approach

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CarMax Drives into New Era with Star Athletes and Tech-Forward Approach

Lynwood's Newest Grocer: A Model for Equitable Community Revitalization

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Lynwood's Newest Grocer: A Model for Equitable Community Revitalization

Shoes, Support & Community: Partnership Delivers Hope to Phoenix Students

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Shoes, Support & Community: Partnership Delivers Hope to Phoenix Students

Investing in Future Chefs: ProStart Grants Aim to Ease Restaurant Labor Crunch

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Investing in Future Chefs: ProStart Grants Aim to Ease Restaurant Labor Crunch

From Town Hall to Runway: Tiffany Henyard’s New Wave – Promise or Peril?

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From Town Hall to Runway: Tiffany Henyard’s New Wave – Promise or Peril?

Beyond Sponsorship: Kennesaw State & VyStar Credit Union Build Partnership Focused on Student Success

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Beyond Sponsorship: Kennesaw State & VyStar Credit Union Build Partnership Focused on Student Success

Beyond the Match: Gift of Life Gala Highlights Impact of Donor Registry & Rare Disease Fight

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Beyond the Match: Gift of Life Gala Highlights Impact of Donor Registry & Rare Disease Fight

SpartanNash Invests in Michigan Stores, Signals Broader Retail Strategy Amid Acquisition

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SpartanNash Invests in Michigan Stores, Signals Broader Retail Strategy Amid Acquisition

Beyond Borders: How One Organization Empowers Students to Solve Global Challenges

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Beyond Borders: How One Organization Empowers Students to Solve Global Challenges

Saskatchewan Blue Cross's 'Your Voice, Your Choice' Fuels Community Impact, Supports Key Initiatives

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Saskatchewan Blue Cross's 'Your Voice, Your Choice' Fuels Community Impact, Supports Key Initiatives

Treasure Island Resort Bets Big on Community with $1M Charitable Giving Plan

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Treasure Island Resort Bets Big on Community with $1M Charitable Giving Plan

Strava & GoFundMe Team Up: Can Fitness Fuel a Fundraising Revolution?

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Strava & GoFundMe Team Up: Can Fitness Fuel a Fundraising Revolution?

Beyond the Snack: KIND’s ‘Choose Kind’ Campaign Tests Authenticity of Purpose-Driven Marketing

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Beyond the Snack: KIND’s ‘Choose Kind’ Campaign Tests Authenticity of Purpose-Driven Marketing
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