Treasure Island Resort Bets Big on Community with $1M Charitable Giving Plan

Red Wing, MN – Treasure Island Resort & Casino is dramatically scaling up its commitment to local communities with a bold new initiative. The resort announced plans to match every dollar donated by guests through its ‘Charity of the Month’ program throughout 2026, aiming to generate a $1 million impact for organizations serving southeastern Minnesota and beyond.

This ambitious plan builds upon a successful five-year track record of charitable giving, having already raised over $1.3 million for local nonprofits. But 2026 represents a significant escalation, positioning Treasure Island as a regional philanthropic leader and showcasing an innovative approach to guest engagement.

“We’ve always believed in giving back to the communities that support us,” said a Treasure Island representative. “This isn’t just about writing a check. It’s about empowering our guests to be part of something bigger and amplifying their generosity.”

Beyond the Checkbook: A Unique Model for Guest Giving

The resort’s ‘Charity of the Month’ program, established in 2020, has historically channeled funds to organizations focused on areas like education, health, and community development. Guests can contribute through ‘Charity Bingo’ events and by donating unclaimed slot tickets. Now, every dollar contributed through these channels will be matched by Treasure Island, doubling the impact for each selected nonprofit.

This approach sets Treasure Island apart from many of its peers in the gaming industry. While companies like Caesars Entertainment, MGM Resorts International, and Wynn Resorts all maintain robust philanthropic arms, the explicit matching of all guest-driven donations through designated channels appears to be a less common practice.

“Many casinos focus on employee volunteerism or broad corporate grants,” explained an industry analyst. “Treasure Island is smartly activating its guests, making them a direct part of the giving process. It fosters a sense of community and reinforces positive brand association.”

A Regional Leader in Charitable Giving

Treasure Island’s long-standing commitment to philanthropy dates back to its inception in 1984, with nearly $30 million already donated to various causes. The resort prioritizes organizations serving the areas surrounding Red Wing, Hastings, and Goodhue County, focusing on needs within its immediate community.

“We are deeply committed to the well-being of our neighbors,” said a community engagement leader at Treasure Island. “These partnerships are about more than just financial support. It’s about building long-term relationships and addressing critical issues facing our region.”

Past beneficiaries have included organizations focused on weekend meal packs for students, teen support networks, and educational programs addressing issues like fentanyl awareness. The resort's giving aligns with its 'Island Impact' pillars: Cultural Awareness & Education, Economic Empowerment, Health, Wellness & Equity, and Environmental Stewardship.

Industry Trends and Treasure Island's Position

The gaming industry is increasingly recognizing the importance of Corporate Social Responsibility (CSR). Beyond responsible gaming initiatives, casinos are expanding their focus on environmental sustainability, diversity and inclusion, and community investment.

“Consumers, particularly younger generations, are demanding that brands align with their values,” said an industry expert. “CSR is no longer a ‘nice-to-have’ – it’s a business imperative.”

While the sheer scale of charitable giving by national giants like Caesars and MGM dwarfs Treasure Island’s efforts, the Minnesota resort’s localized approach and innovative guest-matching program position it as a significant regional leader.

“Treasure Island is demonstrating that you don’t have to be the biggest to make a big impact,” commented a local nonprofit director. “Their commitment to matching donations incentivizes guest participation and multiplies the benefits for our organization.”

Looking Ahead: A Sustainable Model for Giving

Treasure Island’s long-term vision extends beyond a single year of increased giving. The resort hopes that the 2026 initiative will inspire sustained engagement from its guests and establish a model for community investment that can be replicated by other organizations.

“We believe that philanthropy should be a continuous effort,” said a representative. “By empowering our guests and fostering a culture of giving, we can create a lasting positive impact on the communities we serve.”

The resort is actively exploring ways to expand its ‘Island Impact’ program and further integrate CSR into its core business operations. This includes initiatives focused on environmental sustainability, responsible sourcing, and employee volunteerism.

“We’re committed to building a better future for our community,” concluded a community engagement leader. “And we’re excited to see the positive impact that this new initiative will have.”

With the 2026 goal in sight, Treasure Island Resort & Casino is poised to demonstrate the power of community engagement and philanthropic leadership in the heart of southeastern Minnesota.