Brand Navigator: Media, Marketing & Entertainment

Decoding industry shifts and the strategies shaping today's brands.

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Timothy Bell
117 Total Articles
7 This Week
11.7 Avg per Week

About This Column

Timothy Bell’s ‘Brand Navigator’ offers a strategic lens on the intersection of media, marketing, and entertainment. Each week, Bell dives into the forces reshaping these industries – from streaming wars and licensing deals to innovative marketing campaigns and the impact of emerging technologies like AI. Rather than simply reporting news, he analyzes how companies are adapting, the strategies driving success (and failure), and the broader implications for business leaders and marketing professionals. Readers will gain actionable insights into consumer engagement, brand building, and the evolving landscape of media consumption. Bell's column isn’t just about what’s happening, it’s about understanding why it matters and how to navigate the rapidly changing world of brands and entertainment.

Recent Articles

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Thrive Blends AI and Empathy at New Fort Worth Senior Living Facility

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FranklinWH Sets New Home Energy Standard with Data Center Certification

Beyond the Colonoscopy: New Alliance Targets Colorectal Cancer

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Hope in Delay: Cancer Trial Slows as Leukemia Patients Live Longer

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Peoria Resources Secures DJ Basin Footprint in $1.3B Verdad Buy

Custom Ink's New Playbook for Sports and Entertainment Dominance

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Velir x Brooklyn Data Taps Ed Flynn for AI-Driven Creative Era

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Velir x Brooklyn Data Taps Ed Flynn for AI-Driven Creative Era

Viceroy's Power Play: Inside the Strategic Overhaul of a Luxury Brand

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Viceroy's Power Play: Inside the Strategic Overhaul of a Luxury Brand

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Beyond the Hype: Why a $25M Bet on SafeInHome Signals a New Care Era

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Beyond the Hype: Why a $25M Bet on SafeInHome Signals a New Care Era

The New Math of Venture: Can AI-Native Funds Rewrite the Rules?

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The New Math of Venture: Can AI-Native Funds Rewrite the Rules?

MarketCast's New Guard Bets on AI to Solve Ad Effectiveness

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MarketCast's New Guard Bets on AI to Solve Ad Effectiveness

Quebec's Loneliness Crisis: A Brand's Strategy for Lifelong Connection

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FC Supra’s Homegrown Playbook: A New Brand Blueprint for Quebec

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