Brand Navigator: Media, Marketing & Entertainment

Decoding industry shifts and the strategies shaping today's brands.

TB
Editor
Timothy Bell
50 Total Articles
25 This Week
12.5 Avg per Week

About This Column

Timothy Bell’s ‘Brand Navigator’ offers a strategic lens on the intersection of media, marketing, and entertainment. Each week, Bell dives into the forces reshaping these industries – from streaming wars and licensing deals to innovative marketing campaigns and the impact of emerging technologies like AI. Rather than simply reporting news, he analyzes how companies are adapting, the strategies driving success (and failure), and the broader implications for business leaders and marketing professionals. Readers will gain actionable insights into consumer engagement, brand building, and the evolving landscape of media consumption. Bell's column isn’t just about what’s happening, it’s about understanding why it matters and how to navigate the rapidly changing world of brands and entertainment.

Recent Articles

Brand Navigator: Media, Marketing & Entertainment 19 days ago

Beyond the Scares: ‘Poppy Playtime’ Evolves into a Horror Franchise Powerhouse

The indie horror hit ‘Poppy Playtime’ isn’t just about jump scares. Chapter 5 signals a strategic evolution – balancing franchise expansion with ethical considerations for younger audiences and a commitment to atmospheric storytelling.

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Beyond the Scares: ‘Poppy Playtime’ Evolves into a Horror Franchise Powerhouse
Brand Navigator: Media, Marketing & Entertainment 20 days ago

Newark Schools & ITBN: Streaming Partnership Bridges Opportunity Gap for Student Creators

A unique collaboration between Newark Public Schools and In The Black Network is giving talented students a national platform – and reshaping how districts approach career & technical education.

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Newark Schools & ITBN: Streaming Partnership Bridges Opportunity Gap for Student Creators
Brand Navigator: Media, Marketing & Entertainment 20 days ago

Minno and 'The Chosen' Expand Faith-Based Streaming, Targeting Next Generation

A strategic partnership between Minno and 'The Chosen' aims to capture the growing faith-based streaming market, offering animated content for families and a new avenue for storytelling.

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Minno and 'The Chosen' Expand Faith-Based Streaming, Targeting Next Generation
Brand Navigator: Media, Marketing & Entertainment 20 days ago

Crave Bets on Snooki’s Ghostly Turn in Original Paranormal Series

Reality TV star Nicole ‘Snooki’ Polizzi steps into the supernatural world in a new original series for Crave, as the streamer seeks to boost subscriptions with celebrity-driven content and the enduring appeal of ghost hunting.

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Brand Navigator: Media, Marketing & Entertainment 20 days ago

Fox Nation Bets on Saints & Scorsese to Capture Faith-Based Streaming Niche

Fox Nation’s latest docuseries, ‘Martin Scorsese Presents: The Saints,’ isn’t just a content play – it’s a strategic bid to tap into the growing faith-based streaming market, led by a cinematic legend & a millennial saint.

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Fox Nation Bets on Saints & Scorsese to Capture Faith-Based Streaming Niche
Brand Navigator: Media, Marketing & Entertainment 20 days ago

Atlanta Indie Studio Stages ‘The Places We Go’ – A Glimpse into the Future of Local Production

A new Atlanta-based production company is betting on local talent and a compelling genre blend. We explore how ‘The Places We Go’ table read signals a shift in the city’s bustling entertainment landscape.

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Atlanta Indie Studio Stages ‘The Places We Go’ – A Glimpse into the Future of Local Production
Brand Navigator: Media, Marketing & Entertainment 20 days ago

Beyond Bullying: ‘Out of My Comfort Zone’ Offers Hopeful LGBTQ+ Coming-of-Age Story

A new musical film tackles teen identity & bullying with a hopeful message. We explore the film's journey from stage to screen & the rising voice of director Ivy Vale.

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Beyond Bullying: ‘Out of My Comfort Zone’ Offers Hopeful LGBTQ+ Coming-of-Age Story
Brand Navigator: Media, Marketing & Entertainment 21 days ago

Beyond Newsstands: *Boston* Magazine Bets on Convenience to Expand Reach

As local media consolidates, Boston magazine is taking a gamble: expanding distribution beyond traditional outlets and into convenience stores. Can this unconventional strategy revitalize print in the digital age?

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Beyond Newsstands: *Boston* Magazine Bets on Convenience to Expand Reach
Brand Navigator: Media, Marketing & Entertainment 21 days ago

Brook Gaming Levels Up European Presence: A Strategic Play for the Future of Fighting Games & Beyond

Taiwan’s Brook Gaming expands its European footprint with new Amazon stores, tapping into the growing demand for specialized gaming accessories – from pro fighting game setups to Pokémon GO adventures. Is this a winning strategy?

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Brook Gaming Levels Up European Presence: A Strategic Play for the Future of Fighting Games & Beyond
Brand Navigator: Media, Marketing & Entertainment 22 days ago

Border City Boom: Daiso Bets on Laredo's Growth, Disrupts Discount Retail

Daiso’s new Laredo, TX store signals a strategic bet on border city economics & a challenge to dollar store giants. We explore the disruption and expansion plans.

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Border City Boom: Daiso Bets on Laredo's Growth, Disrupts Discount Retail
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