The Bell Perspective

Ketel One is rewriting the spirits marketing playbook, blending celebrity, film festivals, and at-home kits to build an immersive brand ecosystem.

Hologic is leveraging its Breast Cancer Index test to redefine treatment, moving from a niche tool to an essential diagnostic. Is this how you win?

Beyond record sales, a new e-commerce playbook emerged this Cyber Week. Discover how platforms like commercetools blend AI innovation with flawless stability.

AlarmForce founder Joel Matlin is back, betting on a new wearable called ZippyBack to disrupt the booming sports memorabilia market. Is it a game-changer?

A new partnership is taking influencers from your feed to the real world as interactive holograms, signaling a seismic shift in experiential marketing.

Asahi Kasei and Teijin merge key units. Is this a defensive move or a bold new strategy for global competitiveness in the high-tech materials market?

With a key executive hire and a disruptive revenue-share model, Pixellot isn't just streaming games; it's creating a new economic engine for grassroots sports.

A rare whisky auction at Art Basel reveals a masterclass in brand building, blending luxury, philanthropy, and culture to redefine the value of a bottle.

Aflac's new children's book is more than a fundraiser; it's a masterclass in embedding brand identity into social impact and cause marketing.

SharkNinja’s new 3-in-1 EveryMess cleaner isn't just another gadget. It's a strategic move to disrupt the market by unifying functions and engineering convenience.

A terminal diagnosis inspired an aviation expert to release a song. It's a moving elegy and a brilliant strategy to launch his final, vital mission.

The 2025 GeorgiaCIO ORBIE Awards celebrated exceptional tech leadership, highlighting a thriving innovation landscape and the crucial role of CIOs in driving business transformation across the Peach State.

AFL’s partnership with WiMEF to empower women in manufacturing isn’t just a DEI initiative—it’s a strategic response to labor shortages and a commitment to building a future-ready workforce. The program offers valuable lessons for manufacturers navigating a changing landscape.

The #1 olive oil brand in the US, Pompeian, has been recognized for its emotionally resonant storytelling. But behind the award lies a complex ownership history and a fiercely competitive market.

The 2025 SMARTIES Awards Philippines showcase a thriving marketing landscape where data analytics and cultural understanding converge, propelling brands like Unilever and McDonald’s to new heights.

The Alliance for Women in Media's annual Gracies Leadership Awards celebrated female trailblazers reshaping the media landscape. From journalism icons to rising industry leaders, the event spotlighted both achievements and ongoing challenges.

Express Wash Concepts' EWC Cares initiative awarded $280,000 in grants, fueled by a 64% increase in fundraising. How the chain is redefining corporate social responsibility and boosting local economies.

A growing number of businesses are embracing employee volunteerism not just as a feel-good initiative, but as a core strategy for engagement, talent retention, and a stronger bottom line. One NGO is leading the charge.

A free-to-play video game is making waves in education, winning recognition for its innovative approach to teaching entrepreneurship and financial skills to young adults.

The Enthuse Foundation's annual pitch competition awarded $250,000+ to women-led CPG brands, but the event highlights a deeper issue: systemic underfunding of female entrepreneurs. We examine the challenges and opportunities.