The Bell Perspective
Strategic intelligence for navigating a world of constant industry evolution.
About This Column
Known for identifying the strategic rationale behind industry-shifting moves, Timothy Bell brings a forensic eye to a new, expansive beat. Transitioning from a dedicated focus on marketing and entertainment, Timothy now tracks the diverse forces driving disruption across the global business landscape. He specializes in analyzing how companies adapt to emerging technologies - from AI-driven personalization to new distribution models - and what those shifts mean for the future of competition. His column is an essential guide for leaders who need to understand the structural changes reshaping the 21st-century marketplace.
Recent Articles
The New Math of Venture: Can AI-Native Funds Rewrite the Rules?
MarketCast's New Guard Bets on AI to Solve Ad Effectiveness
Quebec's Loneliness Crisis: A Brand's Strategy for Lifelong Connection
FC Supra’s Homegrown Playbook: A New Brand Blueprint for Quebec
Mimecast's APAC Gambit: A Strategic Play on AI, Trust, and Growth
Green Capital and Grid Power: The $416M Bet on San Diego's Future
BDO's Big Bet: How an Acquisition Forged a New Government Services Titan
The Startup Killing the Follow-Up Email With a Single Link
AI Navigates the Pentagon: Pryzm's Plan to Overhaul Defense Spending
Beyond the Desk: Pronto's Funding Signals a New Era for Brand Engagement
GoFundMe’s Billions: A Barometer for Global Need and Digital Generosity
The Great Retreat: Corporate America's Risky Backslide on Gender Equality
Beyond Charity: Tech Maps a Path Home for the World's Lost Children
Nokia's Open Source Bet: A Strategic Pivot to Power AI's Future
Toshiba's Caribbean Gambit: A New Alliance Targets Trinidad's Tech Boom
Beyond the Award: Mapping Global Innovation and Corporate Strategy
Beyond the Pipe: H2O America's Blueprint for a Responsible Utility
Michelob ULTRA’s World Cup Trophy: A Masterclass in Brand Strategy