Pokémon's Real-World Evolution in New Immersive Adventure

MONTREAL, QC – May 26, 2026 – The world of Pokémon is set to leap from screens and cards into a large-scale, physical reality, as part of a landmark strategic partnership announced today. Immersive entertainment leader Moment Factory and Japanese real estate giant Mitsui Fudosan are joining forces with The Pokémon Company International to create a new, touring immersive experience slated to debut in Europe in spring 2027.

This long-term collaboration aims to set a new global benchmark for fan engagement, blending Moment Factory's cutting-edge creative technology with Mitsui Fudosan's expertise in developing large-scale destinations. The trio of industry powerhouses will bring fans together in the real world, allowing them to step into the role of a Pokémon Trainer in a completely new way.

"People around the world are always eager to experience the world of Pokémon in new and meaningful ways,” said Andy Gose, Head of Media Production at The Pokémon Company International. “We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community.”

A New Blueprint for Experiential Worlds

The partnership represents a significant convergence of industries, pairing a creative studio known for transforming physical spaces with a real estate developer increasingly focused on experiential value. Moment Factory, a Montreal-based studio with a 25-year history, has pioneered multimedia experiences that merge art and technology. Their portfolio includes the globally recognized Lumina Night Walk series, which turns forests and gardens into enchanted, illuminated journeys, and the AURA series, which uses projection mapping to bring historic cathedrals like Montreal's Notre-Dame Basilica to life.

Having worked with brands like Disney and Universal Studios, and artists from Billie Eilish to Ed Sheeran, Moment Factory specializes in creating what it calls "collective experiences." This new venture will see them and Mitsui Fudosan acting as Executive Producers, moving beyond a client-vendor relationship to co-create and steer ambitious projects from the ground up. Their successful 2024 collaboration, Light Cycles at the Kyoto Botanical Gardens, which drew 80,000 visitors, served as a proof of concept for this deeper alliance.

For Mitsui Fudosan, one of Japan's largest real estate firms, the move signals a strategic evolution. The company has been actively integrating sports and entertainment into its "neighborhood creation" philosophy. This is most evident in its 2021 acquisition and subsequent large-scale renovation of the Tokyo Dome City, transforming it into a premier entertainment hub. By investing in immersive entertainment, the developer aims to create dynamic destinations that offer compelling experiences beyond traditional retail and residential functions, thereby increasing the value and appeal of its properties.

From Pixels to Physical Realms

For the Pokémon franchise, this new venture is the next logical step in a long history of engaging its massive global fanbase. While the brand has experimented with physical attractions before, such as the temporary PokéPark theme parks in Japan and Taiwan in the mid-2000s and the recently opened permanent PokéPark KANTO in Tokyo, the collaboration with Moment Factory promises a different kind of immersion. Instead of traditional theme park rides, the focus will be on interactive technology and innovative storytelling.

This new touring format will leverage Moment Factory's expertise in creating transportable yet deeply site-specific multimedia installations. The studio has proven its ability to create compelling, ticketed attractions that can operate in diverse locations, a model perfectly suited for bringing a high-tech Pokémon adventure to a worldwide audience without the need for a permanent park in every region.

The announcement comes as the European immersive entertainment market is experiencing explosive growth. Valued at an estimated €7.5 billion in 2024, the market is driven by strong consumer demand for unique, interactive experiences over passive consumption. With a projected compound annual growth rate exceeding 20%, the continent provides a fertile ground for an ambitious, IP-driven project. The UK, Germany, and France are leading this charge, making Europe a strategic choice for the 2027 debut.

A Synergy of Vision and Ambition

The partnership is built on a shared goal of redefining how people connect with brands and environments. The leaders of both Moment Factory and Mitsui Fudosan have expressed a unified vision for creating experiences that generate genuine human connection and inspiration on a global scale.

"This partnership is more than a collaboration; it is a synergy of vision," said Dominic Audet, Co-founder and Chief Innovation Officer at Moment Factory. "Together with Mitsui Fudosan, we are looking to set a new global standard for how people interact with brands and environments. We are excited to leverage our creative DNA alongside Mitsui Fudosan’s incredible reach to bring transformative projects to life."

Echoing this sentiment, Kazunori Yamashita, Executive Managing Officer of Mitsui Fudosan Co., Ltd., stated, “Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand.”

As the teams begin work on a multi-year roadmap, the upcoming Pokémon experience stands as the flagship project. While more details will be shared in the future, the combination of a universally adored IP with two masters of creative and physical world-building signals that fans may soon have a chance to not just catch 'em all, but to live inside the adventure itself.