RX Global Bets Big on DIY, Reimagining the Fan Convention Model

DALLAS, TX – July 16, 2026 – The world of fan conventions is getting a home makeover. RX Global, the powerhouse event organizer behind pop culture behemoths like New York Comic Con and Star Wars Celebration, is strategically expanding its empire into the booming do-it-yourself market. This November, the company will launch DIY CON, an immersive three-day event at Dallas’s Fair Park, aiming to translate the energy of fan culture into the world of home renovation and design.

Anchored by a formidable lineup of television and digital media stars, including HGTV’s Drew and Jonathan Scott (Property Brothers), Chelsea and Cole DeBoer (Down Home Fab), and digital design influencers Mr. Kate, the inaugural event signals a significant strategic shift. It represents a calculated bet that the formula that draws tens of thousands to celebrate superheroes and sci-fi can be successfully applied to a different kind of hero: the modern homeowner, armed with a power drill and a vision.

From Passive Viewing to Active Building

For years, the DIY movement has been fueled by screens—from cable TV shows demonstrating dramatic home transformations to social media feeds offering endless streams of inspiration. DIY CON aims to shatter that screen, creating a physical space where aspiration turns into action. The event is explicitly designed to move attendees from passive consumption to active participation, a core tenet of the modern experience economy.

“Whether you are looking to tackle a challenging DIY project, finesse your DIY skills, find your unique style, or get inspired by the best in the DIY business, DIY CON delivers an unforgettable, immersive experience,” said Hector Morfin, the event’s Director. The convention's structure, which features hands-on workshops, live demonstrations, and direct access to celebrity experts, is built on the premise that today’s enthusiasts crave more than just content; they seek community, education, and tangible skills. One event organizer noted that the convention was built for individuals who are “tired of scrolling past projects and ready to make one,” emphasizing a hands-on ethos where “the tools are in your hands, the pros are right next to you.” This philosophy directly targets a growing demographic of millennial homeowners and renters who are eager to learn and create, but may lack the confidence or guidance to start.

By bringing marquee names like the Scott Brothers and the DeBoers from the television screen to a live stage, the event capitalizes on the powerful influence these personalities wield. Fans won’t just watch them; they’ll learn from them in a dynamic, interactive setting, a proposition that traditional home and garden expos rarely offer at this scale.

RX Global's Blueprint for a New Market

DIY CON is far from a speculative one-off for RX Global. It is a cornerstone of a broader, well-defined strategy to penetrate the lucrative home improvement and lifestyle sector. The company is leveraging its time-tested blueprint from the pop culture world: cultivate a passionate community, secure high-wattage talent, and build an immersive, must-attend annual event. The logistics of managing massive crowds, complex programming schedules, and large-scale exhibitor floors—honed over years of running events like New York Comic Con—provide a significant competitive advantage.

Further evidence of this strategic push can be seen in the company’s recent reinvention of the 80-year-old National Hardware Show (NHS), which it relaunched as NHS Concept to Commerce. This move solidified its presence on the B2B side of the industry. Significantly, Hector Morfin oversees both NHS and the consumer-facing DIY CON, signaling a cohesive, two-pronged approach. RX Global is building an ecosystem, creating synergy between the trade professionals at NHS and the passionate consumers at DIY CON. This allows the company to capture value across the entire industry chain, from manufacturers and suppliers to the end-users who buy their products.

This strategy mirrors the company’s successful expansion of Book Expo into BookCon, which transformed a trade-focused event into a fan festival attracting over 25,000 attendees. By identifying a passionate consumer base and applying its fan-engagement expertise, RX Global is methodically building a new pillar for its B2C portfolio, betting that the “I got this” spirit of the modern DIYer is just as powerful as the fandom of any comic book enthusiast.

An Immersive Experience Beyond the Expo Floor

Drilling down into the event’s structure reveals a sophisticated understanding of its target audience. The convention eschews the static feel of a traditional trade show for a more dynamic, festival-like atmosphere. The programming is meticulously segmented, with each day headlined by a different celebrity group to draw distinct fan segments. Friday kicks off with the digitally-native audience of Mr. Kate, Saturday features the broad appeal of the Property Brothers, and Sunday closes with the rapidly rising stars Chelsea and Cole DeBoer.

Accessibility is also a key component, with ticket prices designed to attract a wide range of attendees. Single-day passes are available for $47.63, while a full weekend can be had for $112.58. For the most dedicated fans, a $362.64 VIP Weekend Experience offers exclusive perks like reserved main stage seating, lounge access, and front-row placement at workshops, demonstrating a clear strategy to cater to both casual enthusiasts and super-fans. Workshops themselves are tiered by skill level—from 'DIYer in Training' to 'Master DIYer'—ensuring that every attendee, regardless of experience, finds value. Beyond the main stage and workshops, the event will feature curated networking spaces like 'The Den' for creators and a 'Playground' for kids, reinforcing its focus on building a multi-generational community.

Dallas Bets on the DIY Boom

The choice of Dallas as the host city for this inaugural event is another strategic decision. As a major transportation hub with a robust hospitality infrastructure, Dallas is well-equipped to handle the national influx of attendees DIY CON aims to attract. The city has a proven track record of hosting large-scale events and is actively preparing for even larger ones, such as the FIFA World Cup in 2026. By landing a first-of-its-kind consumer convention, Dallas not only stands to gain a significant immediate economic boost from tourism and local spending but also enhances its reputation as a premier destination for major cultural and business events.

The sprawling, historic Fair Park provides an ideal canvas for the event's ambitious scale, offering ample indoor and outdoor space for workshops, exhibitions, and interactive activations. For Dallas, hosting DIY CON is an opportunity to become the home base for a new and growing convention category, tapping into a national movement and positioning the city at the center of the burgeoning DIY industry. As thousands of enthusiasts descend on the city this November, they will be doing more than just learning how to tile a backsplash; they will be participating in the construction of a new frontier in the live events business.